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Stay up to date with the latest announcements from BEYOND BEAUTY TOKYO 2027.

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2026.10.05Announcements

BEYOND BEAUTY TOKYO 2026 has successfully concluded!

BEYOND BEAUTY TOKYO 2026, held from September 30 (Wed) to October 2 (Fri), 2026, at Tokyo Big Sight West Hall, has successfully concluded! The final visitor count has been tallied, and we are pleased to

2026.09.19Event Info

Exploring Growth Strategies for Beauty & Healthcare E-Commerce and Live Commerce! Featured Seminars from TikTok Shop to Cross-Border EC

As consumer purchasing behavior increasingly shifts toward discovering products through social media and making immediate purchases, new sales channels are emerging one after another—from live commerce platforms like TikTok Shop to EC malls gaining strong support especially among Gen Z.

2026.09.18Event Info

Featured Seminars on Digital Transformation & the Latest DX Strategies in the Beauty Industry

From AI-driven operational efficiency and enhanced customer experiences to diversifying sales channels through e-commerce and data-driven marketing strategies, integrating digital technology into business has become more important than ever in the beauty industry.

2026.09.18Event Info

Ethical Cosmetics & Organic Cosmetics Seminar Feature

Against the backdrop of a growing number of consumers who prioritize environmental and social responsibility, the market landscape surrounding organic and ethical beauty continues to evolve. The two seminars featured here explore organic cosmetics market trends centered on "naphtha-free" formulations

2026.09.17Event Info

The Frontlines of Cosmetics Marketing: From Customer Insights to Product Strategy and Brand Growth — 4 Must-See Seminars

In an era of dramatic shifts in market conditions and consumer values, cosmetics brands are required to go beyond simply creating "good products" — they must understand evolving consumer behavior, create value that gets chosen, deliver it compellingly, and connect it all to brand growth through strategic marketing.

2026.09.17Event Info

【Fragrance Seminar Special Feature】From "Fragrance Fundamentals" to "Business Applications" and "Hands-On Workshops"

BEYOND BEAUTY TOKYO 2026, the international exhibition shaping the future of the beauty industry, will host a wide range of seminars for beauty professionals from around the world. In this feature, we highlight three fragrance-related seminars.

2026.09.16Event Info

4 Must-Attend Seminars on Japan's Pharmaceutical and Medical Device Act & International Regulatory Rules | From Cosmetics Advertising Compliance to EU, UK, and ASEAN Market Expansion

Understand Japan's Pharmaceutical and Medical Device Act and international cosmetics regulations to advance your beauty business. In the cosmetics and beauty industry, the Pharmaceutical and Medical Device Act is essential when communicating the appeal of products and brands. For companies looking to expand Japanese cosmetics into overseas markets

2026.09.11Event Info

A Must-See for Salons & Estheticians Looking to Differentiate Through Technical Expertise! Top 3 Aesthetic Treatment Seminars at BEYOND BEAUTY TOKYO 2026

At BEYOND BEAUTY TOKYO 2026, the international exhibition shaping the future of the beauty industry, a wide range of seminars will be held for beauty professionals from around the world. In this article, we highlight three aesthetic treatment seminars focusing on "technical expertise."

2026.07.15Event Info

【Health Foods & Cosmetics Industry × DX】New Co-located Exhibition Announced!

DX & Marketing Solutions Exhibition for the Health Foods/Cosmetics Industry — Health & BEAUTY DX TOKYO September 30 (Wed) – October 2 (Fri), 2026, 10:00–17:00, Tokyo Big Sight West Ho

2026.07.15Announcements

Visitor Pre-Registration and Seminar Application Now Open

Visitor pre-registration and seminar attendance applications are now open. *Pre-registration is required for entry to this exhibition.

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