Visitor Information
Three days to experience the latest trends and technologies in the beauty industry.
Discover new business partnerships here.
Event Overview
Event Overview
| Exhibition Name | BEYOND BEAUTY TOKYO 2026 |
|---|---|
| Dates | September 30 (Wed) – October 2 (Fri), 2026 |
| Opening Hours | 10:00 – 17:00 |
| Venue | Tokyo Big Sight, West Hall 3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan |
| Admission | On-site registration: JPY 5,500 (tax incl.)*Free for online pre-registered visitors *This is a business-to-business trade show. General public and students are not permitted to enter. |
| Supported by | Ministry of the Environment, Japan Sports Agency, Organization for Small & Medium Enterprises and Regional Innovation (SMRJ), Japan External Trade Organization (JETRO) (pending) |
| Organizer | Informa Markets Japan K.K. |
Target Audience
Who Should Attend
Retail Buyers
Value-driven retail buyers
(Specialty stores, select shops, e-commerce, drugstores, etc.)
Key benefit:
Efficiently discover beauty brands with originality and uniqueness.
Trading Companies & Distributors
Trading companies, wholesalers, and distributors handling new brands and next-generation products
Key benefit:
Find connections with retail distribution channels in mind.
Beauty & Wellness Facility Operators
Operators of beauty and wellness facilities focused on experiential value
(Salons, spas, clinics, etc.)
Key benefit:
Gain insights on products and services that enhance your facility's value.
OEM/ODM & Product Development
OEM/ODM and product development professionals considering original products and collaborative development
Key benefit:
Conduct concrete discussions from development and manufacturing to partner selection.
Brand Owners & Manufacturers
Brand owners and manufacturers seeking new business developments and collaboration partners
Key benefit:
Explore opportunities for collaboration and expansion that drive growth.
Media & Industry Professionals
Media and industry professionals looking to capture emerging trends firsthand
Key benefit:
Be among the first to cover upcoming movements and trends.
Highlights
Highlights
Latest Products & Services Exhibition
The latest products and services from domestic and international brands, all in one place.
See, touch, and compare products of interest,
and experience emerging trends in beauty and wellness.
Gain concrete insights for evaluating new product lines and potential introductions.
Business Seminars
Keynote speeches by industry leaders,
plus numerous seminars covering the latest trends and market developments.
Go beyond simple information gathering —
take home actionable perspectives and decision-making frameworks for your business.
Business Opportunities Through Connections
A meeting place for buyers, brands, manufacturers, service providers,
and professionals from diverse backgrounds.
Verify responses through direct dialogue,
and discover leads for new business, collaboration, and next steps.
Understanding Products & Services Through Experience
Experience product textures and service features firsthand.
Feel the scent, texture, comfort, and brand story with all five senses,
deepen your understanding of product and brand value,
and inform your decisions on adoption and deployment.
Registration Flow
How to Visit
Pre-Register
Register online via the website
Get Your Badge
Download your entry badge after registration
Visit
Bring your badge to the venue
Enter
Present your badge at the reception for entry
Pre-Register
Register online via the website
Get Your Badge
Download your entry badge after registration
Visit
Bring your badge to the venue
Enter
Present your badge at the reception for entry
Pre-Registration
Pre-registration opens from late June to early July
Pre-registration is required for this exhibition.
Please register in advance for smooth entry.