BEYOND BEAUTY TOKYO 2026, the international exhibition shaping the future of the beauty industry, will host a wide range of seminars for beauty professionals from around the world. In this feature, we highlight three fragrance-related seminars. Covering everything from fragrance fundamentals, to the evolution of the fragrance business in Japan and abroad along with future opportunities in the Japanese market, to a hands-on workshop where participants create their own fragrances using actual perfumery materials. These seminars are ideal not only for those already working in the fragrance industry, but also for anyone looking to incorporate fragrance into their products or services. We look forward to seeing you at the venue.
Related Seminar #1:
The ABCs of Fragrance ～Revisiting the Fundamentals of Fragrance～
Date & Time: September 30 (Wed) 14:00–15:00
Speaker:
Fragrance Advisor,
Standing Lecturer, Japan Fragrance Association
MAHO (Maho Yamada)
Seminar Overview
This seminar organizes essential fragrance knowledge to help deepen product understanding, selection, and the ability to make informed recommendations.
・What roles are fragrances expected to play, and how are they used?
・Why do scents linger in our memory?
・Types of fragrances and differences in scent development
・Natural vs. synthetic fragrance materials
・How are fragrances created?
・The history of fragrance as it connects to today's market
・How to wear fragrance and fragrance etiquette
・How to choose the right scent
Speaker Profile
MAHO (Maho Yamada)
Captivated by fragrance from an early age, she gained experience in the industry before going independent. She advocates refining the olfactory senses—closely tied to emotion and memory—as a path to self-expression and improved quality of life. Her fragrance advocacy activities include seminars, media appearances, creative direction, and sales training support. She is also known as a pioneer in fragrance counseling. Her appointment-based personal fragrance selection service, which transcends brand boundaries and draws out each individual's unique charm without involving sales, is popular among both men and women.
《Co-authored Works & Supervision》
Japan Cosmetic Examination Association Official Study Text — Fragrance Section Supervisor
Rare Perfume — Special Editorial Collaboration
Invitation to Food, Fragrance and Cosmetic Science — Fragrance Chapter Author
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-04
Related Seminar #2:
The Business of Fragrance
Date & Time: October 1 (Thu) 11:30–12:15
Speaker:
Japan Fragrance Association
Secretary General
Yasuko Yoshioka
Seminar Overview
・The evolution of fragrance in Western markets and Japan from the 1990s to today
・Opportunities for the fragrance business in Japan
Speaker Profile
Yasuko Yoshioka
Graduated from Sacred Heart University, Department of English Language and Literature.
Studied abroad in Philadelphia, USA and Paris, France.
After a combined 20 years at the Parfums Christian Dior Japon liaison office and Elizabeth Arden Inc., she became independent. Together with her husband, she ran fragrance import and wholesale operations at Forte Co., Ltd. for 30 years.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-07
Related Seminar #3:
KOUGAKU — The Art of Fragrance
Date & Time: September 30 (Wed) 15:00–16:30
Speaker:
President & CEO, May Lily Ltd.
Fumie Yamashita
Seminar Overview
A hands-on workshop where participants create fragrances using perfumery materials, painting with scent the way an artist paints with color—translating the images evoked by fragrance into unique compositions.
Speaker Profile
Fumie Yamashita
Graduated from Ferris Jogakuin Junior College. After studying a wide range of fragrance disciplines including perfumery and aromatherapy, she attended ASFO GRASSE, a perfumery school in Grasse, France. Under the concept of Fragrance Art (education) and Fragrance Therapy (healing), she developed her own unique world of scent under the title "KOUGAKU" (learning to enjoy fragrance). She is broadly active in olfactory education through "KOUGAKU"—an approach focused not on studying fragrance, but on enjoying it as a form of aesthetic and lifelong education. As a fragrance designer, she has created numerous custom scents commissioned by both corporations and individuals.
Publications
"Fragrance Therapy for Happiness" (Honnoki Publishing)
"Roses That Spin Life" (Hearst Fujingaho Publishing)
"KOUGAKU" (Hearst Fujingaho Publishing)
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-07
BEYOND BEAUTY TOKYO 2026 will also feature numerous other presentations by key figures at the forefront of the industry, as well as seminars covering the latest trends and market developments. Attendees will gain not only valuable information, but also practical perspectives and decision-making frameworks that can be immediately applied to their work and business. Why not attend our seminars and acquire knowledge that will benefit your future business? We warmly invite you to join the seminars at BEYOND BEAUTY TOKYO 2026.
BEYOND BEAUTY TOKYO 2026 Event Overview
Dates: September 30 (Wed) – October 2 (Fri), 2026
Venue: Tokyo Big Sight, West Hall
Visitor Pre-Registration & Seminar Registration↓
→ Seminar List & Registration
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/
→ Visitor Pre-Registration
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/