From AI-driven operational efficiency and enhanced customer experiences to diversifying sales channels through e-commerce and data-driven marketing strategies, integrating digital technology into business has become more important than ever in the beauty industry.
On the other hand, many companies face challenges such as "How should we leverage AI?" "What do we need to grow our e-commerce sales?" and "How can we keep up with evolving consumer needs?"
DX Seminar #1:
L'Oréal Japan's Scalable Approach to E-Commerce in the Digital Market
Date & Time: October 1 (Thu) 12:50–13:30
Speaker:
L'Oréal Japan, Digital Strategy Division, Corporate EC Director
Junichi Komine
Seminar Overview
This session will introduce L'Oréal Japan's e-commerce initiatives under its mission of "Beauty for All, Beauty for Each." Under the DeSIRO framework, we thoroughly pursue "Focus on what matters the most," driving the standardization of key KPIs, content production, and advertising operations.
Through "Freedom within Frame," we balance a clear framework with on-the-ground autonomy. We will share our approach to achieving scalable growth in Japan's increasingly diverse digital market.
Speaker Profile
Junichi Komine
At L'Oréal Japan, he leads the development and execution of digital strategies across four divisions, driven by the motto of creating beauty that moves the world. Previously at Amazon Japan, he served as General Manager for the Kitchen, Television, Major Appliances, and Musical Instruments categories, leading product assortment expansion, marketing, new feature/service development, and operational improvements to deliver best-in-class shopping experiences for customers.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-08
DX Seminar #2:
AI-Powered "Next-Generation Cosmetics Marketing" — Unlocking New Customer Experiences for Chosen Brands Through Data
Date & Time: September 30 (Wed) 11:30–12:00
Speaker:
KIRISAME Inc., CEO & Planning Director
Yoshihito Nagakawa
Speaker Profile
Yoshihito Nagakawa
After serving as Vice President at a global advertising agency and the international communications firm FleishmanHillard, he holds his current position. At FleishmanHillard, he established BlueCurrent Strategy, a company specializing in strategic planning, and led it as CEO for 10 years.
Throughout his career, he has spearheaded business planning, rebranding, and marketing communications strategy development for over 200 companies and brands across a wide range of categories.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-03
DX Seminar #3:
Global Trends and Sales Strategies for Beauty Brands
Date & Time: September 30 (Wed) 14:10–14:40
Speaker:
OverTheBorder Inc., Founder / Director
Osuke Kurashima
Seminar Overview
In Asian markets, particularly China, social media is transforming purchasing behavior itself, with marketing's role evolving from "awareness" to "demand creation." This session will cover the latest beauty trends, overseas sales strategies leveraging Douyin and TikTok Shop, and practical case studies on achieving sustainable business growth while enhancing brand value.
Speaker Profile
Osuke Kurashima
Joined istyle Inc. in 2009. In 2014, he was assigned to istyle China, where he participated in launching the cross-border e-commerce business. In September 2020, he founded Over The Border Inc. He opened the @cosme Overseas Flagship Store on Douyin EC Global — the first cosmetics select shop-style cross-border EC store by a Japanese company. He currently supports overseas sales strategies and cross-border marketing for J-BEAUTY brands, primarily in China and Southeast Asia.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-06
DX Seminar #4:
AI-Driven PDCA Revolution for Beauty E-Commerce — Practical Methods for Regulatory Compliance and Performance Growth
Date & Time:
・October 1 (Thu) 12:30–13:00
・October 2 (Fri) 15:10–15:40
Speaker:
SUPER STUDIO Inc., Brand Execution Group / Marketing Group
Hiromu Takayama
Seminar Overview
"AI should make things faster" — have you ever tried it with that expectation, only to find it didn't deliver in practice? Whether AI can truly achieve both speed and quality in production depends greatly on knowing the right key points.
In this seminar, we condense into 30 minutes the AI know-how we've gained through trial and error while actually running e-commerce operations. We'll walk you through the process of regulatory compliance checks and LP (landing page) production — common bottlenecks in beauty e-commerce — while sharing real examples of how AI optimizes output. If you want to learn how to accelerate your PDCA cycle with AI, don't miss this session.
【Seminar Details & Registration】
October 1 (Thu) 12:30–13:00↓
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-13
October 2 (Fri) 15:10–15:40↓
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-25
BEYOND BEAUTY TOKYO 2026 will also feature numerous presentations by key industry leaders and seminars covering the latest trends and market developments. Go beyond simple information gathering and take home actionable insights and decision-making frameworks that can be immediately applied to your business. Attend our seminars and gain the knowledge to drive your business forward. We look forward to seeing you at BEYOND BEAUTY TOKYO 2026 seminars.
BEYOND BEAUTY TOKYO 2026 Event Overview
Dates: September 30 (Wed) – October 2 (Fri), 2026
Venue: Tokyo Big Sight, West Hall
Visitor Pre-Registration & Seminar Registration↓
→ Seminar List & Registration
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/
→ Visitor Pre-Registration
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/