As consumer purchasing behavior increasingly shifts toward discovering products through social media and making immediate purchases, new sales channels are emerging one after another—from live commerce platforms like TikTok Shop to EC malls gaining strong support especially among Gen Z. Furthermore, the movement to expand sales channels overseas through AI-powered cross-border e-commerce is accelerating beyond just the domestic market.
To adapt to these changing environments and drive further growth, it is essential for brands and companies to understand the characteristics of each platform and develop an e-commerce strategy that aligns with their products and brand identity.
With this in mind, BEYOND BEAUTY TOKYO will host five seminars focused on growth strategies for beauty and healthcare e-commerce and live commerce. Whether you are considering entering the e-commerce space for the first time, looking to further grow your existing e-commerce business, or seeking to develop new customers and sales channels, these seminars will provide valuable insights for shaping your future strategy. We look forward to seeing you at the venue.
EC & Live Commerce Seminar #1:
Seamless from Awareness to Purchase: Growth Strategies for the Beauty Sector with TikTok Shop
Date & Time: October 2 (Fri) 10:20–10:50
Speaker:
ByteDance K.K. TikTok Shop Beauty Category Manager
Ryo Futaki
Seminar Overview
With video and live commerce at its core, the beauty sector is one of the most dynamic and fast-growing markets today. This presentation will outline the latest developments in TikTok Shop Japan and the expanding market landscape, explaining why now is the ideal time to enter. Drawing on the platform's strength in seamlessly connecting awareness to purchase, along with case studies from early-mover brands, we will share concrete benefits of entry for those looking to get started.
Speaker Profile
Ryo Futaki
At Rakuten Group, Inc., he was involved in developing e-commerce strategies for D2C brands and supporting the operation and growth of official stores. After going independent, he provided e-commerce support for domestic brands and launched new brands. In 2026, he joined ByteDance K.K.'s TikTok Shop Japan, where he currently leads growth strategy and brand development for the Beauty category.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-19
EC & Live Commerce Seminar #2:
E-Commerce Strategies That Resonate with Gen Z — The New Standard in Beauty & Inner Beauty EC Pioneered by Qoo10
Date & Time: October 2 (Fri) 11:05–11:35
Speaker:
eBay Japan G.K., Sales Division, Beauty Business Unit, Health Care Department, Section Manager
Moei Okazaki
Seminar Overview
Led by Gen Z, the way consumers discover and purchase beauty and health products has dramatically shifted, with social media as the starting point. In this session, we will explore the latest trends in the expanding inner beauty market and the characteristics of products that resonate on Qoo10. We will introduce key strategies for boosting sales through promotional campaigns such as "Mega Sale" and "Mega Debut," as well as community-driven approaches, illustrated with real-world examples.
Speaker Profile
Moei Okazaki
Majored in nutrition science and obtained a registered dietitian license.
Gained experience in sales and e-commerce at a food manufacturer. Joined eBay Japan G.K. in 2022, where she worked in sales supporting category growth and brand development.
Since 2024, she has served as the category lead for the inner beauty segment, driving market expansion on Qoo10, brand development, and growth strategies leveraging the platform's unique characteristics.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-20
EC & Live Commerce Seminar #3:
Dominating the Beauty & Healthcare Market on Fast-Growing TEMU — A Complete Guide from Low-Cost Store Setup to Sales
Date & Time: October 2 (Fri) 11:50–12:20
Speaker:
TEMU JAPAN (Whaleco Japan K.K.)
Business Development Division, Senior Business Development Manager
Qi Li
Seminar Overview
This session will cover the potential of the rapidly growing e-commerce platform TEMU in the Japanese market, along with practical steps for beauty and health food sellers to set up stores and start selling at low cost, based on hands-on experience in seller support. This is a must-attend session for cosmetics and health food brands and e-commerce managers aiming to reach new customer segments beyond existing marketplaces.
Speaker Profile
Qi Li
After working at a securities firm, he served as a Group Manager at the Alibaba Group before joining TEMU Japan's domestic e-commerce division in August 2025.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-21
EC & Live Commerce Seminar #4:
Your First Steps on Amazon Beauty & Healthcare — Store Setup & Promotion Strategies to Grow Sales from Zero
Date & Time: October 2 (Fri) 12:35–13:05
Speaker:
Amazon Japan G.K. / Seller Services Division, Consumer Goods Department, New Business Sales Team
Account Manager
Moe Ohno
AnyMind Group, Inc.
Brand Commerce & Marketing Division
Head of E-commerce Sales Manager
Soichiro Moriya
Seminar Overview
This is an introductory seminar for those considering or preparing to open a store on Amazon. Addressing questions like "Where do I start?" and "How can I generate sales?", we will walk you through concrete steps from store setup to sales growth—without complicated jargon. In this seminar, Amazon will cover the overall category landscape and store setup know-how, while AnyMind will introduce the first steps toward promotion strategies that drive sales. We will also include a panel discussion and Q&A session, so you can resolve questions and concerns on the spot and leave with the confidence to take your first step.
Speaker Profiles
Moe Ohno
April 2023: Joined Amazon Japan G.K.
April 2023–March 2024: Product Listing Support Services Team
April 2024–October 2024: New Seller Launch Team
November 2025–Present: Appointed to Consumer Goods Category, New Business Sales Team, Beauty Category
Soichiro Moriya
April 2024: Joined AnyMind Japan, Inc.
April–September 2024: D2C Business Sales
October 2024–March 2026: D2C Account Manager (major beverage manufacturer / major seasoning brand / major talent agency)
March 2026–Present: Appointed as New Account Sales Manager
July 2026–Present: Appointed as Head of E-commerce Business
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-22
EC & Live Commerce Seminar #5:
Targeting the Entire World: "AI × Cross-Border E-Commerce" — Alibaba's Global Sales Strategy for Health Foods & Cosmetics!
Date & Time: October 2 (Fri) 16:00–16:30
Speaker:
Alibaba K.K.
Alibaba.com Business
Sales Executive
Yuki Sudo
Seminar Overview
Revealing success and failure case studies from the global e-commerce platform "Alibaba.com"!
Even without speaking English or having overseas marketing experience, orders from around the world can come pouring in while you stay in Japan — thanks to advances in AI, this future is becoming a reality right now. For companies looking beyond Japan's shrinking domestic market to find their next growth opportunities overseas, we will share for the first time Alibaba's AI-powered sales know-how used worldwide, complete with real case studies.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-26
BEYOND BEAUTY TOKYO 2026 will also feature numerous presentations by key industry leaders at the forefront of the beauty industry, along with seminars covering the latest trends and market developments. Beyond mere information gathering, attendees will take away practical perspectives and decision-making frameworks that can be immediately applied to their business operations. Why not attend our seminars and gain knowledge that you can apply to your future business? We invite you to join the seminars at BEYOND BEAUTY TOKYO 2026.
BEYOND BEAUTY TOKYO 2026 Event Overview
Dates: September 30 (Wed) – October 2 (Fri), 2026
Venue: Tokyo Big Sight, West Hall
Visitor Pre-Registration & Seminar Registration↓
→ Seminar List & Registration
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/
→ Visitor Pre-Registration
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/