Confirmed for 2026

BEYOND BEAUTY TOKYO will introduce a new special exhibition area, "Premium Niche Boutique," for its 2026 edition.

Under the concept of "There are special things yet to be discovered," this initiative provides a dedicated exhibition area for brands with a strong commitment to their world view, story, and values.

We propose a new approach to exhibitions—designed for companies that aspire not simply to "sell," but to become a "brand of choice."

■ What Is Premium Niche Boutique?

Premium Niche Boutique is a specialized exhibition area dedicated to brands that embrace ethical and sustainable values, as well as premium brands with a distinctive world view.

• Only carefully selected brands are eligible to exhibit
• Exhibition design that conveys each brand's world view and story
• Creating meaningful encounters with visitors who understand true value

■ Why "Premium"?

While conventional exhibitions focus on "selling," Premium Niche Boutique places emphasis on "communicating."

• Value proposition over price competition
• Essence and philosophy over trends
• A brand experience space rather than a mere business meeting venue

This approach facilitates high-quality encounters with visitors who deeply appreciate the appeal of each brand.

■ Benefits of Exhibiting

• High-quality business meeting opportunities with carefully selected buyers
• Spatial design that maximizes the expression of your brand's world view
• Post-exhibition follow-up support
• An environment where even small-scale brands can establish a strong presence

This area enables connections with discerning buyers and industry professionals that are difficult to meet at conventional exhibitions.

■ Ethical Screening Criteria

Premium Niche Boutique has established its own screening criteria to ensure the value of exhibiting brands.

• Human rights and fair trade
• Co-creation with local communities
• Organic & harmony with nature
• Material regeneration and circularity
• Traceability and transparency
• Cultural respect and community respect
• Animal welfare
• Inclusivity (inclusion)
• Ethical design and experience
• Investment in future generations

※The above criteria are evaluated based on Informa Markets Japan's proprietary screening standards.

Only brands that meet these criteria are eligible to exhibit, ensuring the integrity and value of this area.

■ Event Overview

• Dates: September 30 (Wed) – October 2 (Fri), 2026
• Hours: 10:00 – 17:00
• Venue: Tokyo Big Sight, West Hall

■ Recommended for Brands That:

• Want to effectively communicate their brand's world view
• Want to compete on value, not price
• Want to connect with discerning buyers
• Place importance on ethical and sustainable practices

Premium Niche Boutique proposes a new approach to exhibitions—one that goes beyond simply "selling."

If you are a company that wants to deeply convey your brand's value, we invite you to consider exhibiting in this area.