Against the backdrop of a growing number of consumers who prioritize environmental and social responsibility, the market landscape surrounding organic and ethical beauty continues to evolve. The two seminars featured here offer perspectives for exploring the organic and ethical beauty business—one examining organic cosmetics market trends centered on "naphtha-free" formulations, and the other approaching the topic from a retail and distribution standpoint focused on "bringing ethical concepts to the sales floor." We invite you to attend these sessions at the venue.
Related Seminar #1:
Moving Beyond Petroleum: Naphtha-Free Organic Cosmetics Are on the Rise!
Date & Time: October 1 (Thu) 15:00–15:40
Speaker:
Japan Organic Cosmetics Association, Representative
Yoko Mizukami
Seminar Overview
Since around 2010, organic cosmetics have emerged in the EU and the United States, continuing to experience rapid growth year after year. A major contributing factor has been the establishment of organic cosmetics certification bodies. By attaching third-party certification marks to organic cosmetics, the image of these products as trustworthy cosmetics has become firmly established among consumers.
At its core, organic cosmetics are founded on the principle of being petroleum-free (naphtha-free) and using natural ingredients, with consideration for both user health and global environmental preservation. In line with global trends, the number of organic cosmetics manufacturers and production companies in Japan is also increasing.
In recent years, the shortage of "naphtha" has become a serious issue in the cosmetics industry; however, companies that manufacture and sell organic cosmetics continue to enjoy a stable supply of raw materials. Today, organic cosmetics are attracting renewed attention as a sustainable, future-oriented business that overcomes various contemporary challenges.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-10
Related Seminar #2:
It's Not the Product That's Not Selling — Bringing Ethical to the Sales Floor
Date & Time: October 2 (Fri) 14:00–14:40
Speakers:
Ethical Director / GENERATION TIME Co., Ltd., CEO
Mao Sakaguchi
Ethical Beauty EReA, Representative Director
Kimiyoshi Sato
Seminar Overview
The reason ethical cosmetics aren't selling isn't a product problem—it's a sales floor design problem. This seminar reveals specific strategies for retail companies to generate revenue with ethical cosmetics.
Consumers don't buy simply "because it's ethical." From the paradigm shift of making the sales floor ethical rather than just the products, to designing fixtures, customer flow, and dwell time, the three axes of brand selection, and minimum configurations starting with one shelf and three brands—this 40-minute session systematically covers know-how you can put into practice starting tomorrow.
Using the screening criteria of Premium Niche Boutiques (PNB) as a foundation, we will also introduce evaluation metrics that go beyond sales per tsubo. This is practical content that empowers buyers, merchandisers, and store operations managers to take the first step toward implementing PNB concepts in their own stores.
Speaker Profiles
Mao Sakaguchi
As a pioneer of ethical business in Japan, Sakaguchi has been driving the "reconciliation of ethics and profit" both domestically and internationally for over 20 years. Today, going beyond mere advocacy, she operates as an "ethical business strategist" who restructures corporate business models to be sustainable and regenerative. She has served as a management advisor to major corporations and as an advisor to government bodies and local municipalities, earning a strong reputation for her unique strategic planning that fuses Japan's distinctive cultural values with global regulations.
Kimiyoshi Sato
Originally from Sumoto City, Hyogo Prefecture. After working in product development at Shiseido and TAYA Co., Ltd., Sato became independent in 2000 and opened a large-scale 180-tsubo total beauty salon in Yokohama. As a pioneer of sustainable beauty, he has led the industry through initiatives such as operating ORIENSTELLA, Japan's first organically certified haircare brand, and developing bulk-sale retail concepts in department stores. Currently, as Representative Director of Ethical Beauty EReA, he produces exhibitions and other events. He also has experience running for the Sumoto City Council election and is dedicated to regional revitalization and building an ethical society through initiatives such as developing the Awaji Island brand "AWAJIAN," utilizing regional resources, and promoting employment opportunities and expanding job categories for people with disabilities.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-14
BEYOND BEAUTY TOKYO 2026 also features numerous other presentations by key figures at the forefront of the industry, as well as seminars covering the latest trends and market developments. Beyond simple information gathering, attendees can take home practical perspectives and decision-making frameworks that can be immediately applied to their operations and business strategies. Why not attend our seminars and gain knowledge you can leverage for your future business? We look forward to welcoming you to the BEYOND BEAUTY TOKYO 2026 seminars.
BEYOND BEAUTY TOKYO 2026 Event Overview
Dates: September 30 (Wed) – October 2 (Fri), 2026
Venue: Tokyo Big Sight, West Hall
Visitor Pre-Registration & Seminar Registration↓
→ Seminar List & Registration
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/
→ Visitor Pre-Registration
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/