Learn about the Pharmaceutical and Medical Device Act and international cosmetics regulations to drive your beauty business forward .
In the cosmetics and beauty industry, the "Pharmaceutical and Medical Device Act" (PMD Act) is an unavoidable consideration when communicating the appeal of products and brands. Furthermore, expanding Japanese cosmetics into overseas markets requires thorough preparation in compliance with the regulatory rules of each country and region, including the EU, UK, and ASEAN.
At BEYOND BEAUTY TOKYO 2026, we will host seminars covering domestic and international regulatory rules, including topics such as AI utilization in advertising production and regulatory review, PMD Act-compliant advertising expressions, overseas expansion into the EU and UK markets, and cosmetics regulations in Vietnam and ASEAN.
"Is it safe to use AI-generated advertising copy as-is?"
"How can we convey a product's appeal while complying with the PMD Act?"
"What's needed to export Japanese cosmetics to the EU and UK?"
"What preparations are required when entering the ASEAN market?"
For those with these questions and companies considering international expansion, we present four recommended seminars. This is your opportunity to gain practical knowledge spanning from Japan's PMD Act to international cosmetics regulations. We look forward to seeing you at the venue.
Related Seminar #1:
How to Leverage AI in Advertising Production and Regulatory Review — Practical Tips for Efficiency and Risk Management —
Date & Time: Wednesday, September 30, 10:30–11:10
Speaker: Beauty Ad Consulting, Representative
Akiko Ide
Recommended For
- Those involved in advertising production for cosmetics and health foods
- Those looking to improve the efficiency of regulatory review processes
- Those who want to utilize generative AI for advertising production and PMD Act compliance checks
- Those who want to understand the risks of AI utilization and the key points that require human judgment
Seminar Overview
In recent years, there has been a rapid increase in companies using generative AI to create advertising copy, social media posts, and product descriptions. At the same time, many people are concerned about "how much can be entrusted to AI" and "whether AI-generated expressions can be used as-is." This seminar will explain, with real-world examples, how AI can be applied to advertising production and regulatory review in the cosmetics and health food industries. We will organize the advantages and limitations of AI-powered advertising creation and PMD Act compliance checks, and provide specific guidance on how to use AI for greater efficiency and the key points where human judgment is essential. This is a must-attend session for advertising and regulatory professionals who want to effectively leverage AI while maintaining both advertising quality and legal compliance.
Speaker Profile
Akiko Ide
After graduating from Tokyo University of Pharmacy and Life Sciences, she worked in quality control at Noevir Co., Ltd. and spent 15 years at Albion Co., Ltd. handling international regulatory affairs and advertising regulatory affairs. Currently, she provides consultation on PMD Act and Act against Unjustifiable Premiums and Misleading Representations-compliant advertising expressions, practical partner support, and in-house training for cosmetics and health food companies.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-01
Related Seminar #2:
Bringing Japanese Cosmetics to the EU & UK Markets — J-Beauty's International Expansion and Regulatory Preparation —
Date & Time: Thursday, October 1, 10:30–11:10
Speaker:
NM Welfare LLC, Representative
Ampoule Purest EU OU, CEO
Ampoule Purest Ltd., CEO
Pharmacist / Regulatory Consultant
Naoki Matsushita
Recommended For
- Those who want to export Japanese cosmetics to the EU and UK markets
- Those considering international expansion of J-Beauty
- Those who want to learn about EU and UK cosmetics regulations
- Those who want to understand the role of the RP (Responsible Person) and documentation and labeling requirements
- Those who want to know what preparations to start now for international expansion
Seminar Overview
Exporting Japanese cosmetics to the EU and UK markets requires preparation in line with local regulatory frameworks. This seminar will cover the basics of EU and UK cosmetics regulations, including the role of the RP (Responsible Person) required locally, as well as documentation and labeling considerations—focusing on the points where first-timers commonly stumble. Additionally, we will introduce the initiatives of Korea's K-Beauty, which is ahead in international expansion, and share real-world insights from UK retail shelves and actual products, while providing actionable tips on what J-Beauty can start doing now to be chosen on the global stage.
Speaker Profile
Naoki Matsushita
A licensed pharmacist with over 15 years of combined experience in clinical pharmacy, pharmacy management, and pharmaceutical regulations. Leveraging his extensive international experience, he has established companies not only in Japan but also in the UK and Estonia, developing international operations. He provides regulatory consulting for market entry into Japan for overseas cosmetics companies, primarily from Korea, as well as regulatory support for Japanese and Asian companies expanding into EU/UK markets.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-06
Related Seminar #3:
An Introduction to Vietnam & ASEAN Cosmetics Regulations and Practical Compliance — Regulations and PIF Requirements That Japanese Companies Often Struggle With —
Date & Time: Friday, October 2, 10:30–11:30
Speaker:
WWIP Consulting Japan Co., Ltd.
Senior Consultant
Koyuki Shimizu
Recommended For
- Those considering cosmetics expansion into the Vietnam and ASEAN markets
- Those who want to learn about ASEAN ingredient regulations, notification systems, and PIF (Product Information File) compliance
Seminar Overview
This seminar will cover the key aspects of cosmetics expansion into the ASEAN market, including ingredient regulations, notification systems, and PIF (Product Information File) compliance. In addition to the common requirements across ASEAN countries based on the ASEAN Cosmetic Directive (ACD), we will introduce regulatory trends and practical considerations specific to Vietnam in particular. We will also share practical know-how for smooth market entry into ASEAN, including PIF preparation points where Japanese companies commonly struggle, inspection readiness, and specific countermeasures illustrated with real-world examples.
Speaker Profile
Koyuki Shimizu
As a regulatory submission consultant specializing in cosmetics and food products across ASEAN countries, Taiwan, India, the Middle East, and Europe, she provides support to help Japanese companies navigate the application process smoothly and efficiently when introducing new products to market. She regularly engages in discussions with regulatory authorities in ASEAN member countries to gather accurate information on uncodified regulatory practices. Through direct and online meetings with regulatory authorities, she obtains specific insights into local authority requirements that can only be learned on the ground, collects the latest information, and shares it with Japanese companies. As a seminar instructor, she provides expert knowledge to numerous companies while offering advice on adapting to rapidly changing international regulatory landscapes.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-11
Related Seminar #4:
Make the PMD Act Your Ally! The Basics of Compliant Alternative Expressions That Preserve Product Appeal
Date & Time: Thursday, October 1, 14:50–15:20
Speaker:
Japan Cosmetic Certification Association
Editorial Department, PMD Act Specialist
Akiko Tanigai
Recommended For
- Those who create advertising, POP displays, and packaging for cosmetics and beauty products
- Those who want to learn about non-compliant expressions under the PMD Act
- Those who want to learn compliant alternative expressions that don't diminish a product's appeal
- Those who want to systematically build foundational knowledge of the PMD Act
Seminar Overview
For manufacturers, OEMs, beauty salons, and retailers in the beauty industry, the "PMD Act" is an unavoidable reality. When creating advertising, POP displays, and packaging, the first critical step is **accurately identifying what constitutes a non-compliant expression.** Without clarity on this point, you risk unexpected regulatory guidance or legal issues. This seminar will explain how to identify the pitfalls of non-compliant expressions and introduce basic techniques for "compliant alternative expressions" that effectively convey a product's appeal while staying within legal boundaries. Additionally, as a way to systematically build foundational knowledge of the PMD Act—essential for any beauty professional—we will share tips on efficient learning through the Japan Cosmetic Certification Level 1 (official textbook). We will also provide useful information about the "case study-packed PMD Act seminars" hosted by the Cosmetic Certification Association, to help you take the next step in your career. Learn the knowledge you need to confidently communicate beauty while minimizing risk!
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-16
To Learn About the PMD Act and International Regulatory Rules, Visit BEYOND BEAUTY TOKYO 2026
The four seminars introduced here offer a comprehensive opportunity to gain essential regulatory knowledge for the beauty business—from domestic PMD Act compliance, to AI-powered advertising production, to international expansion into EU and UK markets, and to cosmetics regulations in Vietnam and ASEAN markets. Whether you want to properly manage advertising expression risks, accurately understand the PMD Act to effectively communicate product appeal, or are planning to expand into overseas markets, these seminars are your opportunity to acquire knowledge you can put into practice.