Understand Japan's Pharmaceutical and Medical Device Act and international cosmetics regulations to advance your beauty business .
In the cosmetics and beauty industry, the "Pharmaceutical and Medical Device Act (PMD Act)" is an unavoidable consideration when communicating the appeal of products and brands. Furthermore, expanding Japanese cosmetics into overseas markets requires thorough preparation in compliance with pharmaceutical regulations in each country and region, including the EU, UK, and ASEAN.
BEYOND BEAUTY TOKYO 2026 will host seminars covering a wide range of domestic and international regulatory topics, including AI applications in advertising production and regulatory review, PMD Act-compliant advertising expressions, overseas expansion into EU and UK markets, and cosmetics regulations in Vietnam and ASEAN.
"Is it safe to use AI-generated advertising copy as-is?"
"How can we convey a product's appeal while complying with the PMD Act?"
"What's required to export Japanese cosmetics to the EU and UK?"
"What preparations are needed when entering the ASEAN market?"
For those with these questions and companies considering overseas expansion, we present four recommended seminars. This is an opportunity to gain practical knowledge spanning domestic PMD Act compliance to international cosmetics regulations. We look forward to seeing you at the venue.
Related Seminar #1:
How to Leverage AI in Advertising Production & Regulatory Review — Practical Tips for Efficiency and Risk Management —
Date & Time: September 30 (Wed) 10:30–11:10
Speaker: Beauty Ad Consulting, Representative
Akiko Ide
Recommended For
- Professionals involved in advertising production for cosmetics and health foods
- Those looking to streamline regulatory review processes
- Those who want to utilize generative AI for advertising production and PMD Act compliance checks
- Those who want to understand the risks of AI use and the areas where human judgment is essential
Seminar Overview
In recent years, more and more companies are rapidly adopting generative AI to create advertising copy, social media posts, and product descriptions. At the same time, many professionals are uncertain about "how much can be delegated to AI" and "whether AI-generated expressions can be used as-is." This seminar will explain, with practical examples, how AI can be effectively applied to advertising production and regulatory review in the cosmetics and health food industries. We will outline the benefits and limitations of AI-generated advertising and PMD Act compliance checks, and provide specific guidance on how to leverage AI for efficiency while identifying the points that require human judgment. This is a must-attend session for advertising and regulatory professionals who want to effectively utilize AI while maintaining both advertising quality and legal compliance.
Speaker Profile
Akiko Ide
After graduating from Tokyo University of Pharmacy and Life Sciences, she worked in quality control at Noevir Co., Ltd., then spent 15 years at Albion Co., Ltd. handling international regulatory affairs and advertising compliance. She currently provides consulting on PMD Act and Act against Unjustifiable Premiums and Misleading Representations-compliant advertising expressions, practical partnership support, and in-house training for cosmetics and health food companies.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-01
Related Seminar #2:
Bringing Japanese Cosmetics to the EU & UK Markets — J-Beauty's Overseas Expansion and Regulatory Preparation —
Date & Time: October 1 (Thu) 10:30–11:10
Speaker:
NM Welfare LLC, Representative
Ampoule Purest EU OU, CEO
Ampoule Purest Ltd., CEO
Pharmacist / Regulatory Consultant
Naoki Matsushita
Recommended For
- Those looking to export Japanese cosmetics to the EU and UK markets
- Those considering overseas expansion for J-Beauty
- Those who want to learn about EU and UK cosmetics regulations
- Those who want to understand the role of the RP (Responsible Person) and requirements for documentation and labeling
- Those who want to know what preparations to start now for overseas expansion
Seminar Overview
Exporting Japanese cosmetics to the EU and UK markets requires preparation in line with local pharmaceutical regulatory systems. This seminar will cover the fundamentals of EU and UK cosmetics regulations, including the role of the RP (Responsible Person) required locally, as well as documentation and labeling requirements—areas where first-timers often encounter challenges. We will also share insights from Korea's K-Beauty, which has been leading the way in overseas expansion, along with real-world observations from UK retail stores and actual products on shelves, offering practical tips on what J-Beauty can start doing now to be chosen on the global stage.
Speaker Profile
Naoki Matsushita
A licensed pharmacist with over 15 years of experience spanning clinical pharmacy, pharmacy management, and pharmaceutical regulations. Leveraging extensive international experience, he has established companies in the UK and Estonia in addition to Japan, and operates international businesses. He provides regulatory consulting for market entry into Japan for overseas cosmetics companies, primarily from Korea, while also offering regulatory support for Japanese and Asian companies expanding into EU/UK markets.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-06
Related Seminar #3:
Introduction to Vietnam & ASEAN Cosmetics Regulations and Practical Compliance — Key Regulations and PIF Requirements Where Japanese Companies Often Stumble —
Date & Time: October 2 (Fri) 10:30–11:30
Speaker:
WWIP Consulting Japan, Inc.
Senior Consultant
Koyuki Shimizu
Recommended For
- Those considering cosmetics expansion into Vietnam and ASEAN markets
- Those who want to learn about ASEAN ingredient regulations, notification systems, and PIF (Product Information File) compliance
Seminar Overview
This seminar covers the key aspects of cosmetics expansion into ASEAN markets, including ingredient regulations, notification systems, and PIF (Product Information File) compliance. In addition to common requirements across countries based on the ASEAN Cosmetic Directive (ACD), we will introduce regulatory developments and practical considerations specific to Vietnam and the surrounding region. We will also share practical know-how for smooth ASEAN market entry, including tips on PIF preparation—an area where Japanese companies often stumble during overseas expansion—and inspection readiness, with concrete solutions illustrated through real-world examples.
Speaker Profile
Koyuki Shimizu
As a regulatory affairs consultant specializing in cosmetics and food products across ASEAN countries, Taiwan, India, the Middle East, and Europe, she supports Japanese companies in navigating application processes smoothly and efficiently when introducing new products to these markets. To accurately gather information on uncodified regulatory systems in various countries, she maintains ongoing discussions with regulatory authorities across ASEAN nations. Through direct and online meetings with application authorities, she gains specific understanding of local regulatory requirements and collects the latest information to provide to Japanese companies. She also serves as a seminar lecturer, providing expert knowledge to numerous companies while offering advice on adapting to rapidly changing international regulatory landscapes.
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SA-11
Related Seminar #4:
Make the PMD Act Your Ally! Essentials of Compliant Alternative Expressions That Preserve Product Appeal
Date & Time: October 1 (Thu) 14:50–15:20
Speaker:
Japan Cosmetic Examination Association
Editorial Department, PMD Act Division
Akiko Tanigai
Recommended For
- Those who create advertisements, POP displays, and packaging for cosmetics and beauty products
- Those who want to learn about prohibited expressions under the PMD Act
- Those who want to learn compliant alternative expressions that preserve product appeal
- Those who want to systematically build foundational knowledge of the PMD Act
Seminar Overview
For manufacturers, OEMs, beauty salons, and retailers in the beauty industry, the "PMD Act" is an unavoidable reality. When creating advertisements, POP displays, and packaging, the first critical step is **accurately identifying "what constitutes a prohibited expression."** Without a clear understanding of this, you risk unexpected regulatory actions or legal issues. This seminar will explain how to identify the pitfalls of prohibited expressions and share fundamental techniques for "compliant alternative expressions" that convey product appeal while staying within legal boundaries. Additionally, as a systematic approach to building essential PMD Act knowledge for beauty professionals, we will introduce tips for efficient study using the Japan Cosmetic Examination Level 1 official textbook. We will also share valuable information about "case study-packed PMD Act seminars" hosted by the Japan Cosmetic Examination Association to support your continued professional development. Learn the knowledge you need to confidently promote beauty while minimizing risk!
【Seminar Details & Registration】
https://www.tenjikai-uketsuke.com/form/beyondbeauty2026/seminar/#SP-16
To Learn About the PMD Act & International Regulatory Rules, Visit BEYOND BEAUTY TOKYO 2026
The four seminars introduced here offer a comprehensive opportunity to learn essential regulatory knowledge for the beauty business—from domestic PMD Act compliance and AI-powered advertising production, to overseas expansion into EU and UK markets, and cosmetics regulations in Vietnam and ASEAN. Whether you want to properly manage advertising compliance risks, accurately understand the PMD Act to effectively communicate product appeal, or are planning to expand into overseas markets, these sessions provide practical knowledge you can apply directly to your business.