BEYOND BEAUTY TOKYO is proud to introduce a new fragrance-dedicated area, "FRAGRANCE GALLERY."
This area is a fully B2B specialized zone designed to create meaningful connections between fragrance-focused brands and discerning buyers and retailers.
What Is FRAGRANCE GALLERY?
FRAGRANCE GALLERY is a new exhibition area dedicated to fragrance, organized by Informa Markets, one of the world's largest exhibition organizers.
More than just a showcase, it aims to create business negotiation opportunities that go beyond display to explore how to turn scent into business.
Why Fragrance, Why Now?
In recent years, the fragrance market has attracted attention not only as a "personal indulgence" but also as an integral part of spatial design and lifestyle proposals.
However, many brands face challenges such as:
- Difficulty finding distribution channels
- Uncertainty about which buyers to approach
- Limited touchpoints to communicate brand appeal
FRAGRANCE GALLERY is a new area specifically designed to address these challenges.
Key Features of FRAGRANCE GALLERY
1. Direct Business Meetings with Department Store and Specialty Retailer Buyers
This area will attract buyers from department stores, cosmetics specialty stores, select shops, and more, creating real business negotiation opportunities.
With the support of the Japan Cosmetics Specialty Retailers Association, we aim to provide a practical business meeting environment that connects brands with retail floors.
2. Startup-Friendly Exhibition Design
We offer compact yet practical exhibition plans designed to be accessible for first-time exhibitors and small-scale brands alike.
3. Seminars and Experiential Programs on the Fragrance Business
The venue will host seminars, discussions, and workshops covering topics such as the value of introducing fragrance, in-store application methods, and the potential of the fragrance market.
Target Exhibitors
- Perfume and fragrance brands
- Home fragrance and candle brands
- Aromatherapy and essential oil brands
- Incense and fragrance lifestyle goods
This area is ideal for brands that wish to share their unique worldview and values through the medium of scent.
Event Overview
- Dates: September 30 (Wed) – October 2 (Fri), 2026
- Venue: Tokyo Big Sight, West Hall 1
- Application Deadline: May 29 (Fri), 2026
Recommended For
- Companies looking to expand distribution channels for their fragrance brands
- Companies seeking connections with department stores and specialty retailers
- Brands wanting to conduct business meetings while conveying their brand identity
- Companies exploring opportunities to enter the fragrance market
Contact Us
For detailed exhibition materials, please feel free to contact the event secretariat.