The beauty industry is constantly evolving.
Trends shift year after year, driven by new ingredients, technologies, and lifestyle changes.
In recent years, the focus has expanded beyond mere "outward appearance" to encompass a wide range of factors, including functionality, wellness, and sustainability.
In this article, we explore the beauty trends expected to gain attention in 2026.
The Evolution of High-Performance Skincare
In recent years, skincare products are expected to deliver more than just moisturizing and basic beauty benefits—science-backed functionality has become a key demand.
Among the ingredients attracting particular attention are:
・Retinol
・Niacinamide
・Peptides
・Exosomes
・NMN
These ingredients are closely linked to research in anti-aging and skin regeneration, and are gaining recognition as next-generation high-performance skincare solutions.
Going forward, we can expect to see a growing number of products incorporating increasingly specialized beauty ingredients.
Expansion of the Inner Beauty Market
Beauty is not only about external care—nourishing from within is considered equally important.
As a result, the inner beauty market is expanding on a global scale.
Key categories include:
・Beauty supplements
・Protein products
・Collagen drinks
・Gut health support foods
Products that simultaneously support both health and beauty are expected to see even greater demand in the future.
The Growth of Men's Beauty
In recent years, men's attitudes toward beauty have undergone a significant shift.
While the men's beauty market was once limited in scope, it is now expanding across a wide range of categories, including:
・Skincare
・Makeup
・Hair removal
・Hair care
Particularly among Gen Z, beauty is becoming a shared interest across genders.
As a result, we can anticipate the emergence of more men's beauty brands and new product categories in the near future.
Advances in Beauty Technology
The beauty industry is increasingly embracing technology.
Among the technologies attracting attention in recent years are:
・AI skin diagnostics
・At-home beauty devices
・LED beauty treatments
・RF (radio frequency) beauty devices
These technologies are making it possible to receive professional-level beauty treatments from the comfort of home.
Looking ahead, personalized beauty powered by AI and data analytics is also expected to expand significantly.
Sustainable Beauty
With growing concern for environmental issues, sustainability has become a critical theme in the beauty industry.
Examples of initiatives gaining traction include:
・Eco-friendly packaging
・Cruelty-free products
・Use of naturally derived ingredients
Consumer awareness is also shifting, with an increasing tendency to choose environmentally conscious brands.
The Exhibition Where Next-Generation Beauty Converges
BEYOND BEAUTY TOKYO is an international exhibition specializing in high-performance, high-value-added beauty products.
The event brings together products that showcase next-generation beauty trends, spanning cosmetics, hair care, beauty devices, inner beauty, and more.
Brands, manufacturers, buyers, and beauty professionals from around the world gather at this event, creating a platform where new beauty business opportunities are born.
If you want to stay ahead of the latest trends in the beauty industry, be sure to keep an eye on this event.
Summary
The beauty industry is undergoing significant transformation, driven by advances in technology and a growing focus on wellness.
The key trends to watch heading into 2026 are:
・High-performance skincare
・Inner beauty
・Men's beauty
・Beauty technology
・Sustainable beauty
These sectors are expected to continue growing, creating new value within the beauty industry.